Privacy Policy

1. Introduction

Fusionflow, MB ("we," "us," or "our") operates the Affimark platform (the "Service"). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

2. Data We Collect

We collect the following categories of personal data:

2.1 Information You Provide

• Email address - for account creation and communication
• Questionnaire responses - user type, content focus, goals, and preferences

2.2 Social Media Data

• Profile identifiers - usernames, profile URLs
• Metadata - follower counts, engagement metrics, content categories
• Platforms supported: Meta (Instagram/Facebook), YouTube, X (Twitter), TikTok

2.3 Automatically Collected Data

• Analytics data - via Google Analytics (pages visited, time on site, device type)
• Operational logs - IP addresses, browser type, access times
• Cookies - see Section 8 for details

3. How We Use Your Data

We process your personal data for the following purposes:

• Waitlist Management - to notify you when the platform launches
• AI Matching Algorithm - to match creators with relevant brand partnerships
• Account Setup & Personalization - to create and customize your user experience
• Internal Analytics - to improve our Service and understand user behavior
• Fraud Monitoring - to detect and prevent fraudulent activity
• Essential Communications - to send service-related notifications

4. Third-Party Services

We use the following third-party processors to operate our Service:

5. Data Sharing

We do not sell or share your personal data with brands or external partners.

Product information from brands is imported for promotional matching purposes only. No user-identifiable data is transferred to third parties except the essential service providers listed above.

6. Data Retention

We retain your data according to GDPR principles of storage limitation:

• Account & Profile Data: Up to 5 years after last activity
• Analytics & Logs: 1-2 years
• Payment Records: 10 years (EU legal requirement for financial records)

You may request deletion of your account at any time by contacting privacy@affimark.io.

7. Your Rights (GDPR)

If you are in the European Union, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Restrict Processing: Limit how we use your data
• Right to Withdraw Consent: Withdraw consent at any time (where consent is the legal basis)
• Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise any of these rights, please contact us at privacy@affimark.io.

8. Cookies

We use cookies and similar tracking technologies to:

• Maintain your session and keep you logged in
• Remember your preferences
• Analyze site traffic and usage patterns (via Google Analytics)

You can control cookies through your browser settings. Note that disabling cookies may affect Service functionality.

9. Security

We implement industry-standard security measures to protect your data, including encryption (256-bit SSL), secure data storage, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your data may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States. We ensure adequate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

11. Children's Privacy

Our Service is not directed to individuals under the age of 13 (or the minimum age required by your jurisdiction). Users must comply with the age requirements of the social platforms they connect (typically 13+). We do not knowingly collect data from children under 13.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to deletion
• Right to non-discrimination for exercising your rights

To exercise these rights, contact us at privacy@affimark.io.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a prominent notice on our Service at least 30 days before the changes take effect. Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: